2026 Toyota Highlander Pricing Analysis

Pricing by Popular US Cities

Market Area: Nationwide

Key Insights

• Highest Price in Los Angeles, CA: The average price is $54,438, indicating a premium market likely driven by demand and cost of living.
• Lowest Price in Atlanta, GA: Oppositely, Atlanta offers a more affordable choice with an average price of $47,508, suggesting more competitive pricing and inventory levels.
• Inventory vs. Pricing Dynamics: Cities like Boston (71 listings) and Philadelphia (57 listings) show a correlation between higher inventory and elevated prices, indicating sustained demand.

City-Level Pricing

Pricing by Trim Packages

Key Insights

• XLE AWD Leads in Inventory: The XLE AWD trim (2,928 listings) dominates the market, pointing to strong consumer preference.
• Limited AWD Priced at a Premium: At $50,325, the Limited AWD shows a significant markup compared to base trims, which can be attributed to enhanced features and luxury elements.
• Diverse Trim Features: Each trim offers a combination of popular features, with AWD trims likely appealing to customers in varied climates.

Trim-Level Details

Pricing Analysis by Model Year

Key Insights

• Premium on Newest Model: The 2025 Toyota Highlander is currently pricing at $41,689, representing a marginal 3.4% increase from its MSRP, suggesting robust demand for the latest model.
• Significant Depreciation for Older Models: The 2019 model sees a notable price drop of −25.0% compared to its original MSRP, reflecting typical market depreciation trends.
• Best Value in Mid-Years: The 2022 model priced at $33,430 shows a more favorable ratio of depreciation, down −6.0%, indicating these years may provide a balance of modern features and affordability.

Model Year Pricing

These recommendations are based on CarGurus' proprietary market data from May 14, 2026, CarGurus experts' opinions, and generative AI.