About Us

At Summit Subaru El Cajon, we like to think of ourselves as more than just a place to get a great deal on Subaru vehicles. We're a place where drivers from all over the San Diego area can turn to when they want first-rate, personalized customer service they can brag about to their friends. From assisting you with initial model research to helping keep your ride running like new with expert Subaru service, we always put the customer first.

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Dealer Reviews

Based on 6 reviews
All reviews are verified visits to the dealer. – Learn More
Ashley
Feb 20, 2026
Beware Prices advertised are not truly what you find when you get to the sales table. Bait & switch prices by thousands.
3 of 3 people found this review helpful.
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Z
Feb 19, 2026
Responded quickly, was helpful on the lot when we checked out the car.
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May 12, 2026
Response from current dealership:
We are honored to receive your support. Thank you! - Summit Subaru of El Cajon Team
Elliott
Jul 12, 2025
Dealer was responsive and reached out quickly.
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Jun 25, 2025
The salesman “D” was accommodating and patient. The car was not a fit for what I needed.
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Apr 16, 2025
The only reason I'm not giving it one star is that the sales associate was really helpful and let me do test drives of 4 vehicles. But the finance manager was slimy, the total estimate they gave me included a bunch of BS fees that were basically the "undercoating" and other BS "weather protection" for thousands of dollars when it's just the stuff you get from a $30 carwash. There's literally a Seinfeld episode about this exact kind of dealership adding "rustproofing and undercoat"
7 of 7 people found this review helpful.
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Jul 12, 2024
Excellent treatment
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Elsie
Jun 27, 2022
Quick response to inquiry
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Mar 22, 2022
Very responsive but couldnñ€™t provide details of their vehicle over the phone.
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Mar 22, 2022
Response from current dealership:
We are concerned that our sales team could not provide details of your vehicle of interest over the phone. There should be absolutely no reason that we cannot share details on vehicle specifics like mileage, price, options, features, capabilities etc. However, if you are talking details of a deal, then there are certain financial considerations that are best if worked out together. We hope that that clarifies any concerns and if you have any questions please call and ask for me directly. Thank you!
Rone Isho
General Sales Manager
Subaru of El Cajon
Mar 18, 2022
Very poor service. After trying to contact them all morning they finally pick up the phone. I asked about a vehicle and I was sold the night before
 ok I get it. Next day the run my credit without authorization when they clearly knew I wasn’t interested anymore. I loose point by them doing this so I contacted them to remove my inquiry and general Manager says he can’t do anything about it. Poor way of doing business. Save your time and stay away.
2 of 2 people found this review helpful.
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Mar 22, 2022
Response from current dealership:
Jorge,
We have opened up an investigation into this situation. We can't find that you have been into our dealership recently so the review is a bit confusing to us. Also, it is not process or protocol for us to pull credit unless we are actively working a deal with you to get you an accurate estimate on your rate and term. Hoping to know more soon.
Rone Isho
General Sales Manager
Subaru of El Cajon
WalterVon
Oct 8, 2021
This vehicle advertisement of $31,000, was only off by about $10k out the door. Won’t ever do business with them, too many other choices.
2 of 2 people found this review helpful.
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Mar 22, 2022
Response from current dealership:
Walter,
We apologize if there was any confusion on the price of the vehicle that interested you. Your sales person should have answered all of your questions upfront and there should have not been any discrepancies. For this we greatly apologize.
Rone Isho
General Sales Manager
Subaru of El Cajon
Herman
May 28, 2021
Good
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May 28, 2021
Response from current dealership:
Herman, thank you so much for your positive review of Subaru of El Cajon here on the CarGurus site. We appreciate your business and look forward to serving you through the ownership of your vehicle.
Paul Fillmore
General Manager
Subaru of El Cajon
Apr 17, 2021
i didnt even go down to buy the car. too far from OC, but the salesguy i spoke with was probably my most memorable out of all the sales people i talked to. very pleasant, not pushy and helpful!
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Apr 20, 2021
Response from current dealership:
Christal, Thank you so much for posting such a positive review of our dealership even though you decided not to take the trip from OC. Your recognition and appreciation means so much to me and my team. I'll be sure to share your sentiments.
Rone Isho
General Sales Manager
Subaru of El Cajon
Dindo
Mar 11, 2021
awesome staff called me right away and went out of their way to help me out thank you!!!
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Jan 22, 2021
Even though I didn’t end up buying a car here due to personal reasons, they were very professional and a joy to deal with
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Chris
Dec 24, 2020
Awesome car and first time car buying experience for my son!
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Sep 17, 2020
Great service. Friendly and helpfu!
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Ryan
Jun 25, 2020
Fast response. Good, differentiated follow up approach. I'm still in the market so no transaction has taken place yet.
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Jun 21, 2020
I was reached out and invited to visit dealer to see the vehcle.
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Tailor
Jun 2, 2020
Excellent customer service and very comfortable experience in store with the staff. The employees here really care about the customer and respected me!
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Jay
Apr 5, 2020
Richard, salesman, was not very helpful. My brother & gf drove an hour plus away to have the deal done but Richard won’t even budge on the price ( even for $300) on a $20k car.
5 of 5 people found this review helpful.
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Peter
Mar 14, 2020
Worst experience. I called on a Friday and spoke with a sales rep. about a vehicle i had seen in Cargurus. He said the vehicle was in stock and I told him he had Costco pricing. . He asked if I was going to share any information with other dealers,and I told him no. He never called back. as he said he would. When I called back after waiting 24 hours I spoke to internet sales manager RJ. I gave him the serial number of the car . He stalled me and said he had to go physically to check see if it was still there and to verify if it had the options like his print out said. I had to call back twice again., I identified I had Costco pricing. He Gave me an O-T-D- price based on a Dealer Invoice price that he inflated by $1500.00. I knew it was wrong so I called him back but again he gave me the wrong info. I called a Manager named Randall next day ,told him the story, he apologize and told me he wanted to help.but needed 3 days. On the 4th, day I called back and got the Bait & switch. Bad,
5 of 5 people found this review helpful.
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Mar 17, 2020
Response from current dealership:
We are so very sorry for the miscommunication. Thank you so much for posting online and bringing this to our attention. We thought we had communicated all the information you requested, and sincerely apologize for not meeting your expectations.

We would still like to help. Please contact me directly at 619-590-3792 so that I could be of immediate assistance. Thank you, Randall Blaum, Internet Director.
Feb 9, 2020
RJ and the entire team at Subaru of El Cajon were easy to work with and very approachable! Everyone treated us like royalty!!!
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Mar 17, 2020
Response from current dealership:
Julie, You were such a pleasure to work with. And, thank you for the kind words about RJ, he really does take personal pride in serving his clients. Glad you felt like we treated you right! We are looking forward to a life-long relationship of exceptional service. Mike Seltzer, General Manager
Elizabeth
Aug 2, 2019
This dealership would not certify this vehicle, and also didn’t even offer to sell me a warrantee on it. Something seemed off about this car to me. But overall nice people.
1 of 1 people found this review helpful.
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Jun 2, 2019
Got a fair deal on truck and trade in
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Apr 25, 2019
Tim was great.
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Apr 12, 2019
Easiest experience buying a car ever even though my credit was not great. They worked with me and gave me a great deal. I love my car and I'm glad I went to this dealership. Everyone there was awesome.
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Tony
Feb 7, 2019
Great
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Chris
Jan 16, 2019
Communication was untruthful. They tried to sell it to me for more than the advertised price. The original price was listed as $6,999. I spoke to them and the salesman said "I talked with my manager and want to make a deal with you. I can do $6,495 this weekend while it lasts". I then found their ad and the price had been lowered to $5,999. When I contacted them to ask about the lower priced ad, I was told that they sold it to someone else for for $6,999. I would not recommend any dealer that would take advantage of someone and sell a vehicle for more than the advertised price.
2 of 2 people found this review helpful.
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Jan 17, 2019
Response from current dealership:
Chris,
Selling vehicles above an advertised price is against the law.  $1000 is not worth our integrity or our DMV license.  I apologize if our sales associate was misinformed or misguided in the discussion that he had with you regarding the final purchase price of the vehicle.  If there is anything that I can help you with directly, please feel free to contact me directly.

Beau Watling
General Manager
Subaru El Cajon
Vin
Sep 27, 2018
The response was quick and informed. Thanks.
0 of 1 people found this review helpful.
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JOSE
Sep 24, 2018
very helpful, met in person, viewed some cars, still looking for the perfect car, brought back info on 2,
0 of 1 people found this review helpful.
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Jul 28, 2018
They were very nice and helpful:)
0 of 1 people found this review helpful.
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Jul 13, 2018
Good experience
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Jun 21, 2018
Very responsive
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Shirley
Jun 11, 2018
Sales guys were very helpful and not too pushy. They allowed me to look without being followed but being around for any questions I may have had.
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Jun 5, 2018
Altogether bad!.. They actually sold the car I was scheduled to purchase while I was on the way to purchase said vehicle! How's that for integrity !?
5 of 5 people found this review helpful.
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Deanna
Jun 1, 2018
Car was gone, but dealer offered to find another match. I had aleady found a different choice.
1 of 1 people found this review helpful.
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tyler
May 22, 2018
nice
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Marco
May 6, 2018
Great service, would definitely recommend.
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May 1, 2018
Great follow up!!!
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Anthony
Apr 29, 2018
I was a great 1st time buying a car! :)
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John
Apr 28, 2018
I went in, looked at and drove the car I went in to see. I told them I liked the car but had a couple of appointments to go to but then I would return in a couple of hours to work out a deal. I called them a couple of hours later to say I was on my way back and they told me to come on over. When I got back they told me the car had been sold. I understand that it's first come, first served, but was chagrined that they couldn't hold it for me for a couple of hours. That being said, not a bad place and nice people.
2 of 3 people found this review helpful.
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Apr 20, 2018
Celia followed up via email, and was very kind and considerate, congratulating us on our purchase even though we did not buy from them!
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Stephanie
Apr 10, 2018
Quick response, polite and accommodating
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Leon
Apr 10, 2018
Car did not have what i wanted but they were quick to respond and courteous.
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Brandon
Apr 6, 2018
I had called this dealership and arranged a appointment with the consultant and she told me she would let me know if the car had sold before I drove and hour down to go look at it. When I got there the car had sold two days before my appointment and I received no call.
4 of 4 people found this review helpful.
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Mar 12, 2018
Didn’t purchase a car from there but they were very friendly and didn’t rush me on getting a car
1 of 1 people found this review helpful.
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Edward
Mar 9, 2018
Horrible the car was full of dog hair not clean. And could not test drive cause safety inspection not done. Yet and this was my 2nd attempt. Needles to say I will not be returning.
2 of 2 people found this review helpful.
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Joe
Mar 9, 2018
Very quick response. Although I felt a bit pressured to come down and see the vehicle but my schedule doesn't permit it.
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Feb 22, 2018
Subaru El Cajon has a great staff, from the first contact by Celia to the time we actually went to look at the vehicle everyone was prompt and courteous. Leo took us on a test drive, he was informative and very helpful. When we went inside to talk numbers, Justin was patient and very knowledgeable, and Deanna was very hospitable. Unfortunately we did not make a deal, slightly above our budget or I would have given them five stars, but a good dealership I would recommend to others.
2 of 3 people found this review helpful.
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Richard
Feb 11, 2018
wouldn't give me a price unless I went there
3 of 4 people found this review helpful.
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Feb 10, 2018
Outstanding all around. I would highly recommend these fine folks for your automotive needs.
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Mike
Jan 23, 2018
They responded quickly to my inquiry and have a nice selection of cars and trucks. The salespeople are very pleasant to work with. I ended up buying a truck there.
1 of 1 people found this review helpful.
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Jan 22, 2018
I had a horrible experience. First off, I called and asked if a particular car was available. I was told that it was, I came in to see it, and it had been sold the day before. I was shown a different vehicle, we sat for 4 hours and came to a price. I made arrangements to come in and sign the paperwork the following day and when I came in to sign, the vehicle was being shown to someone else. The finance guy (and owner's son) asked that we wait around for an hour in case that deal fell through. No thanks! Horrible service. They'll do anything for a buck.
6 of 8 people found this review helpful.
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Tyler
Jan 11, 2018
They treated us like gold from the minute we walked in to the moment we left with our new 2013 Toyota TRD Sport!
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Jan 11, 2018
They communicated promptly.
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Larry
Jan 8, 2018
Very good. Unfortunately the car was older than expected. Age was closer to six years, I was hoping for four. Very professional people!
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Amy
Dec 4, 2017
Pleasantly impressive! Sales crew was abundantly accommodating and surpassed my expectations! I'd been searching for a car for 6 months on CarGurus and had been to see over 9 cars that were a huge disappointment. Ended up spending more than what I had budgeted, couldn't be happier! They let the car sell itself. I hate pushy sales men. Got a 3 year warranty as well as my vehicle delivered almost 3 hours from there location. Thanks Guys! All of you shoppers need to stop by this place! You won't be let down unless you suck.
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Jorge
Nov 29, 2017
They are awsome
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Juan
Oct 20, 2017
Very helpful and knowledgeable super friendly one of my best experiences at a car dealership by far
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Oct 16, 2017
I bought this car
0 of 1 people found this review helpful.
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Olivia
Sep 24, 2017
Although it was only online communication, you guys were prompt to respond. I appreciate the follow up.
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Sep 22, 2017
Worst car buying experience EVER. To save time I filled out an online credit application only to be told I still had to come into the dealership for them to run it. Or otherwise their hands were binded. Once there, it took them over an hour to get me an answer I could have stayed home to receive. Once the decision was made that we could not get a deal done I was rushed out the door like a piece of trash. And here is the worst part. I have worked in the sales and customer service industry myself for over twenty years. While leaving the dealership I noticed that the vehicle I had driven there was side swiped in the parking lot. Their response to this was it's a parking lot we can't control what happens here. Take it to a car wash and see what they can do. I asked the manager if he would be willing to do whatever was in his power to help me and at least make an attempt at doing the RIGHT thing and he passed. Not only well they never get my business but I will make it my personal journey to make sure nobody I know or anybody they know buys a vehicle from this dealership. There is a way of doing business and a way of treating people in general. And they failed miserably at both. And by the way. The car I had driven wasn't my vehicle. It was a family friends 2017 Chevy Cruze. So a relatively new car. I really hope this information helps others in the future. It's the principle of the situation that has me upset. If they hadn't been so insistent upon me having to be there this would have never happened. They could have run my application while in the comfort of my own home but because of their pushiness my friends car is now damaged. Their actions created a chain reaction of events that led to this situation. I hope the karma comes back and bites then in their behinds. Especially the manager who could have and should have done the right thing. Mazda/Subaru of El Cajon is not only the worst car buying experience of my life but the worst customer experience of my life.
21 of 22 people found this review helpful.
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Margie
Sep 11, 2017
Responded immediately! Followed up several times, but we weren't interested in the truck anymore. Good customer service!!
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Francisco
Aug 29, 2017
I was able to get the car I wanted. Awesome,
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Aug 16, 2017
Very helpful, I would recommend them
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Jul 10, 2017
Very much responsive to my inquiries and really wants to make every effort to assist me for a future purchase.
0 of 1 people found this review helpful.
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Jun 16, 2017
Very responsive
1 of 4 people found this review helpful.
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May 16, 2017
I bought the car an unlike the other dealer they weren't pushy an they made the sale even though i didn't want to go as high they were so nice that i didn't mind going over my budget the sales person who help us after 5 min i thought we were friends he was great
3 of 4 people found this review helpful.
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Virgilo
Dec 8, 2016
Awesome!!!
1 of 2 people found this review helpful.
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Scott
Oct 12, 2016
Best experience I've ever had buying a car.
2 of 3 people found this review helpful.
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Cheryl
Sep 21, 2016
I went to look at the car and it was nice. I have a 2010 Dodge Charger SXL and he offer me 1/2 of what it was worth. He has been emailing me and asking me what he could do, but when I was there the seller who contacted me went in the back and brought out another gentlemen and he pretty much dismissed me. Won't go back there.
9 of 9 people found this review helpful.
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Jeff
Aug 15, 2016
Great!
1 of 2 people found this review helpful.
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Joe
Aug 11, 2016
Horrible. The salesman was sleazy and tried wasting my time with lies and an attempt to eventually sell me a different car than what I was there for. They didn't even try to help me for being a Marine combat veteran. They kept saying "thank you for your service" but they just couldn't let go of their agenda to sell a car. I went to another dealership and bought a car there same day.
13 of 13 people found this review helpful.
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Miguel
Jul 29, 2016
They tried to help me, but the truck was out of my price range.
2 of 3 people found this review helpful.
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San Diego Driver
Jun 24, 2016
Nice Man called me and we are going to schedule an appt. for my daughter to check out the car.
0 of 3 people found this review helpful.
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Larry
Jun 9, 2016
Made an appointment and still had to wait An ectra30 mins
4 of 5 people found this review helpful.
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Jason
May 21, 2016
Salesman we had been dealing w for a few weeks texted us the price had come down, we made an offer, he accepted, gave us the price w tax and then took back the offer. Overall the salesman had no idea what he was doing, and his texts and calls and tactics were amature. DO NOT GO HERE. It's poorly run, and unqualified salespeople.
12 of 14 people found this review helpful.
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beatriz
May 14, 2016
Very nice and they make the process easy , now I have my car 2013 Nissan Pathfinder , thank you for your helpâ˜ș
0 of 1 people found this review helpful.
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Trevor
Apr 14, 2016
Extremely pushy and not willing to negotiate. Tried to tell me to raise my credit limit so I could give a bigger down payment.
5 of 7 people found this review helpful.
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5
Apr 6, 2016
reponded quickly
0 of 2 people found this review helpful.
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howard
Mar 24, 2016
Hung up when he thought I wasn'the serious about vehicle I called on
5 of 6 people found this review helpful.
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Ely
Mar 17, 2016
Dealer responded said car was still available two days later car was sold when we showed up.
4 of 5 people found this review helpful.
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Stephen
Mar 4, 2016
Great service and sales staff before, during and after the sale. Very detailed documentation on the used car I purchased and the finance department was very thorough on the details of the purchase.
1 of 2 people found this review helpful.
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Jan 31, 2016
Never responded so i went to the location myself an when i went the sales guy was very pushy to run my credit. He barley let me drive the car, i was probably in the car for 3 min driving. I asked him several questions about the vehicle and every answere was the same, "idk but it looks good, buy it." I told him to find some information on it first then i will concider running my credit if it was something i wanted. He never gave me a call after that.
8 of 8 people found this review helpful.
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Taylor
Dec 5, 2015
Great
0 of 2 people found this review helpful.
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Mark
Nov 19, 2015
Travis took good care of me of my car purchase and he was like having a best friend
1 of 3 people found this review helpful.
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BillieJo
Jul 10, 2015
The fabulous car deal on the website was just a tool to draw us in. After test-driving it, I was told someone else was buying it and I should look at another car (much more expensive) car on the lot. I spend the day sweating in town for nothing. Very inconsiderate and dishonest.
1 of 1 people found this review helpful.
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Julio
Apr 14, 2015
They sold my car after I left to work with my bank to get the loan when I came back with the loan it was sold
1 of 1 people found this review helpful.
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Jordan
Oct 31, 2014
Great
0 of 1 people found this review helpful.
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Sacajawea
Jul 9, 2014
Car was asked sold three days prior.
1 of 1 people found this review helpful.
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Eve
Mar 18, 2013
Excellent
0 of 1 people found this review helpful.
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