Like Audi’s, BMW’s designs are evolutionary. Compared to what Mercedes-Benz, Lexus, and Acura are doing, there have been no major transformations, no love-it-or-hate-it design decisions. We’ll see BMW branch out when it releases its i-Series sub-brand of electric cars, but those will be fringe products, likely to appeal to only a relatively small section of BMW buyers. Mainstream vehicles like the 3 Series will continue carrying the BMW torch—and years on, the 2019 3 Series will have aged well, just like older ones from 10 and 20 years ago continue doing.
While the new car is a few inches longer and a tad wider, it stands on a small footprint. This is, after all, a compact car that’s easier to park and maneuver than a 5 Series. In profile, the biggest change is how BMW sliced off the rear doors’ Hoffmeister kink. That signature curve to the rear-quarter glass is now a piece of black trim on the body. When closed, it looks the same as before. It’s only when you’re up close and about to step inside that you see the hard cut line squaring off the kink. Otherwise, this is sport sedan design 101. The low hood rising to an equally low shoulder line, short overhangs, big wheels, just the right number of creases, a ground-hugging stance, and a little taper to the trunk lid—it just feels right.
The front is instantly recognizable as a BMW. While the four round headlights haven’t been seen in years, their essence—now hard-edged half-circles—can be seen in the four LED running lamps. A small trailing edge of the bumper provides a subtle but visually strong method of separating the headlights. The kidney grilles aren’t like any kidneys I’ve seen, but the trademark design piece is still there. They've widened and stretched up onto the hood, which no longer features an awkward cut line above them. The tail showcases the most dramatic change, with LED lights that have been simplified and squashed down. There’s a lot of depth to them, just as there is with the dramatic shapes and colors inside my car’s optional laser headlights, though at times it looked to me like the new Kia Forte. I think the new Genesis G70 has a sexier rear end than the 3 Series. But all the same, it’s good and clean—that’s all anyone can ask for, right?
Inside, the 3 Series keeps the same dash structure as before: screen on top, radio and climate in the middle, cupholders down below, iDrive controller in the console. The whole setup is angled toward the driver, only now, the central cupholder is an optional wireless charging pad hidden by a large cover. The physical handbrake lever is now electric. The instrument panel is entirely digital, regardless of whether you choose Live Cockpit Pro, which includes squared-off gauges with a counter-clockwise tach. The only thing lacking in this interior is the leather, the door toppers, and dash—they’re all coarse. Compared to the previous 3 Series, those door toppers are harder and feel like sandpaper. I also don’t love whatever textured metal was on my test car, and the M Sport steering wheel is a hair too thick for my taste. The woods are very pretty and enhance the 3’s style. Otherwise, fit and finish are top class—something you won’t find in a Model 3.